Webdesign, Branding, Video Content, Photography, UGC & More!

The UGC Creator’s Guide to Packaging, Pricing & Pitching Like a Pro

When I first started with UGC, I was thrilled to land my first €130 gig after 4 weeks of starting.
But truth be told… in my first 6 months, I made maybe €700 total.

I was doing everything I thought I should do — filming simple videos, editing in CapCut, applying to platforms like Fiverr…
But something wasn’t working. The effort was there. The income? Not so much but I wanted soo badly!

It wasn’t until January 2025 that things really shifted.

Suddenly I was making over €1,500/month consistently. And not just that — a few months later, I landed a project worth €5,000.

So… what changed?

I Stopped Selling “Just UGC” and Started Offering Solutions

Instead of just offering 1 social media-style video, I started thinking like a creative entrepreneur.

I began offering:

  • High-quality product demos (with gimbal, pro camera, clean lighting) – I understand of you don’t have this equipment, it’s more difficult, but then start with a phone gimbal. I use this one of DJI and its great!
  • Spokesperson videos (yep, me on a freen screen with mic + background like these)
  • Unboxings + vertical reels
  • Product photography, I found there is actually a huge market in it!
  • Bundles of multiple videos and photos
  • Custom packages for brands with monthly content (retainers)
  • Big big bonus, if you have pets. The UGC pet market is só demanded! Send your pitch with a promo video like this for better results

Suddenly, my €300 video offer became a €2750 bundle of 10 videos, or in my case €5000 for 20 videos.

Brands didn’t blink. Why? Because I wasn’t pitching “just a video.” I was offering them conversion content, strategy, and a partner they could trust.

How I Pitch Brands (And Actually Get Replies)

Forget cold, robotic messages.
Here’s what I do instead:

  • I pitch in a super friendly, human tone
  • I give a genuine compliment about their product or branding
    (“Your packaging is SO on point, I’m obsessed and I just had to reach out.”)
  • I send them a short video or cute UGC photo of me (with my dog Nala, if it fits the vibe 🐾)
  • And I suggest a few creative ideas right away (so they see my value instantly)

Sometimes they don’t reply right away — and that’s okay.
always follow up after 2-3 days, gently and genuinely, and if they then don’t reply a 3rd time.

Download here 4 free pitch templates!

If You Want to Earn More as a UGC Creator…

Think bigger than just one video.
Show up as a partner, not a gig worker.
Package your services like a pro.
And most importantly: stay human.

I know how overwhelming it can feel in the beginning, especially when the money doesn’t seem to flow.
But trust me — when you position yourself with confidence and clarity, things shift.

And if I can go from €700 in 6 months to consistent €1500+ months and €5K projects,
you can too. 

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Fia Addicks

Hi! I'm Fia Addicks — a multi-passionate creative, content strategist, and founder of Vivid Creations & by-fie. I help entrepreneurs, and soulful brands bring their vision to life through impactful content, branding, and design. From high-converting UGC videos and HQ product demos to personal branding photoshoots and custom websites — I combine strategy with soul to help you stand out online and sell with confidence. My background as a graphic designer and my journey as a full-time creative entrepreneur allow me to work across visuals, messaging, and digital presence — always with a human touch and big vision in mind.

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